Fonexion launches its own brand: Ideus, Simply smart

Warm, contemporary, friendly, dynamic, inventive, international, Fonexion’s brand is here to afford identity, making it easy for the general public, the end consumer to identify the company’s own products.
Ideus will combine a significant number of top quality technological products and excellent services, among which wireless systems will be the main elements: intelligent devices that multiply leisure possibilities, mobile communication, in short, the possibility to enjoy the latest developments in equipment that are already an integral part of our daily life: hands-free kit for cars or other environments, audio and image devices, accessories for mobile phones and many others.
The values that describe the essence of the personality of each Ideus product will be transmitted to the user by trying to create this intangible but firm link that is based on trust generated by the offer of a sound guarantee of quality, after-sales service, as well the credibility of a company that has earned its place in the sector over the ten successful years of its history.

The launch of a new brand is a highly important project for Fonexion as regards its future positioning on the market.
That is why they chose to avail of the experience and creativity of the multinational agency Carrenoir, Grupo Publicis, which was responsible for creating the name as well as the graphic icon. From the beginning, Ideus has convinced the company’s entire management, which believes that Fonexion’s values and the strategic planning for the new brand are reflected in it.

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