Fonexion operates in three business areas:
- Telephony
- Automotion
- Mass commodity goods
- Promotional channel

- Mobile and residential telephony
An activity that is carried out especially at a distributor level, working with different market sectors: large supermarkets or department stores, distribution chains or purchasing centres and retailers.
In the field of mobile telephony, it markets universal and brand accessories, while in fixed telephony, Fonexion acts as the exclusive distributor of the firm Binatone.


- Automotive market
This represents the market with the greatest potential for the company.
Future projection surpasses the work of the aftermarket which is being developed through framework agreements with manufacturers, geared towards offering our own development solutions, with functions that go beyond the demands of the market.
In this field, Fonexion is marketing its own hands free devices.


- Multimedia – consumer electronics
The commercial policy in this area is geared towards large supermarkets and department stores, with the aim of consolidating itself in the medium segment. This is the product segment which Ideus intends to target with its offer and for which it is carrying out an ambitious expansion plan.

Starting this year, Fonexion has embarked on the marketing of its own brand, Ideus, which covers both the telephony accessory sector and automotive market (hands free and entertainment solutions) and consumer electronics/multimedia.
It also continues with its distribution activity of the Binatone and ITT brands for telephony; Carrera for GPS navigators; original accessories of the main brands; and the licence products of Pucca, Maloperro, Ardilatxa, among others.