Our Company

About us
Sales organization
Our clients
Ideus, our own brand

1. About us

Quality, experience, professionalism, fulfilment, customer service, leadership ambition are the concepts that define FONEXION, a modern and dynamic company that specializes in providing accessories and technological devices for the mobile phone market.

Our mission is to "offer our clients products whose quality/price/service ratio will allow for a rapid and fluid rotation of the product at its point of sale, providing the end user with an excellent experience as a consequence of their purchase."

During its 18 year history and constant positive development, FONEXION has proven its undoubted commitment to the industry, which was rewarded in its early years with the quality certification UNE EN ISO 9001:2008, by SGS.

FONEXION has since made many projects a reality with our clear differentiation strategy. The most noticeable being the launch of Ideus, FONEXION's exclusive brand name.

Towards the end of 2010, FONEXION was the first company on the Iberian Peninsula to obtain an MFi license from APPLE (Made for iPhone, iPad, iPod) within our market, which allows us to manufacture and distribute Apple exclusive accessories.

FONEXION has also recently expanded its product range in order to penetrate the development and distribution of accessories in the gaming market.

As a well-established company, FONEXION remains focused towards a clear goal: to be the leader in our area with Ideus and in the distribution of our exclusive brands: SOUL by Ludacris in high end audio, Binatone in DECT phones, Patriot in memory storage and iStyle Originals in accessories for Apple, amongst others.

2. Sales Organization

The sales department focuses on four major sectors of the business:

Mobile and Home telecommunications; we hold the license to exclusively distribute within the Iberian Peninsula DECT phones for the second largest cordless phone manufacturer in the world, Binatone.
Mobile Phone and Gaming accessories; Ideus original products, as well as products under license such as UL13, Citygirls, Haynes, Weenicons, Athletic de Bilbao football club and Guggenheim.
Automotive industry; we offer solutions for wireless communication (hands-free kits, Bluetooth headsets etc), solutions for leisure (hands-free music devices etc), as well as other accessories intended to create a better user experience.
Consumer Electronics, Multimedia and Storage Devices; mainly focused at major retailers, with the goal of establishing ourselves in the mid-range of this sector. We distribute Patriot memory cards, pen drives and external hard drives to major retailers across the country.

The channels are serviced by our sales team, which is divided into three major areas:

Key Accounts; focus their efforts on major retailers, major suppliers and the automotive industry.
Call Centre; focuses on the independant channel of wireless retailers as well as the independant repair companies in the automotive industry.
Our International Development Team; with the main focus of expanding the supply of our own branded products and fullfilment exercises, both in the European Union as well as in other international markets.

Our post-sale services provides an added value to our products:

Our Logistics, are outsourced to a a well established company which is based in Bilbao and having outstanding human and technical resources to provide our clients with the most efficient product delivery service.
Our Technical Support Department; focuses on customer service, repairs and other duties related to the warranty process of our products.

3. Our clients

Our daily efforts throughout all the departments in our company are focused on generating an added value that will allow our clients to increase their sales. These clients distinguish FONEXION as a professional and efficient partner. This philosophy has allowed us to:

Penetrate major supply chains such as: El Corte InglŽs, Media Markt, Saturn, Carrefour, FNAC, PC City, Worten etc.
Reach commercial agreements with the main companies in the telecommunications market (The PhoneHouse, Euskaltel etc), in the promotional channels (Mediapost, Promarsa) and in the automotive market (Opel, VW, Peugeot, Citroen, GM etc).

At FONEXION we serve over 2,000 small retailers in our market in Spain and Portugal, as well as other supply chains in Europe, Africa and Latin America.
for Ideus, our own brand

In 2007, coinciding with the tenth anniversary of FONEXION and remaining loyal to our constant development and outstanding quality ideals, we launched our own product brand name: Ideus.

Since the implementation of Ideus we have been able to broaden the wide range of products under the Ideus brand name that we offer in our market segments:

Mobile Phone and PDA accessories.
Communication and Entertainment solutions for the automotive sector.
Consumer Electronics and Memory Storage devices.
Gaming Accessories (since 2011).

A new milestone for Ideus has been the procurement of the Apple License Made for iPhone (MFi) in 2010, which allows us to manufacture and distribute exclusive accessories.

Ideus is innovation, vitality, movement, present and future, proximity and above all, differentiation. A brand that guarantees the customer a high quality product, as well as offering the most competitive price and a personalized post-sale service.

FONEXION's sole objective is to offer its clients products that, as a result of an unbeatable price/value/innovation ratio, will guarantee a quick and fluid rotation at the point of sale, providing the end user the complete satisfaction of the purchasing experience.

4. Ideus, our own brand

In 2007, coinciding with the tenth anniversary of FONEXION and remaining loyal to our constant development and outstanding quality ideals, we launched our own product brand name: Ideus.

Since the implementation of Ideus we have been able to broaden the wide range of products under the Ideus brand name that we offer in our market segments:

Mobile Phone and PDA accessories
Communication and Entertainment solutions for the automotive sector
Consumer Electronics and Memory Storage devices
Gaming Accessories (since 2011)

A new milestone for Ideus has been the procurement of the Apple License Made for iPhone (MFi) in 2010, which allows us to manufacture and distribute exclusive accessories.

Ideus is innovation, vitality, movement, present and future, proximity and, above all, differentiation. A brand that guarantees the customer a high quality product, as well as offering the most competitive price and a personalized post-sale service.

FONEXION's sole objective is to offer its suppliers products that, as a result of an unbeatable price/value/innovation ratio, will guarantee a quick and fluid rotation at the point of sale, providing the end user the complete satisfaction of the purchasing experience.